Ad Copywriters – Rules for Effective Advertising Copy, Online and Off

ad-copywriters-rules-for-effective-advertising-copy-online-and-off

Four types of ads in which words are crucial. If the message is complicated. If the ad is for a high-involvement product. Information that needs definition and explanation. If a message tries to convey abstract qualities. Copywriter. The person who shapes and sculpts the words in an ad.

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