- What Is The Best Article Marketing Strategy To Increase Sales
- Knowing your article marketing strategy from the get-go is essential to ensuring you have a blueprint for success.
- Basic Components of an Article Marketing Plan
- Boosting Overall Site Rankings
- Deep-Linking to Boost Rankings for a Particular Page
- Generating Traffic to a Sales Site or Online Store
- Formulating Your Strategy
What Is The Best Article Marketing Strategy To Increase Sales
Knowing your article marketing strategy from the get-go is essential to ensuring you have a blueprint for success.
Your strategy includes important factors as keyword research, the web marketing tools you use and the end goal of your marketing plan. This article looks at some common types of businesses that can benefit from article marketing and the strategies used to accomplish their goals.
Basic Components of an Article Marketing Plan
While article marketing is multifaceted, we can boil down the purpose of a campaign to two major elements.
First, article marketing can be used to directly generate traffic.
Second, it can be used for building backlinks to your website. The main purpose of backlinking is to raise your website rankings which will increase traffic indirectly. No matter what web marketing tools you use to achieve those ends, these will be your two main article marketing goals.
Both strategies have the goal of exposing more visitors to your marketing messages – they just go about it in different ways.
Of course, both approaches combined will garner the best results. So, let’s talk about these elements as they relate to specific examples of when you might use article marketing.
Boosting Overall Site Rankings
This is one of the greatest benefits of a carefully planned article marketing campaign. If you’ve been running a website for any length of time you would have heard about the importance of backlinks or inbound links to boost your rankings. Ideally you want as many one-way links pointing into your site from other sites with a high Google PageRank (PR) as possible.
Quality article marketing sites are probably the best method for generating these high-PR, one-way links. All article marketing sites allow you to attach a resource box to the bottom of your articles with links back to your site. Ideally it must include links to your home page, with the main keyword of your site as the text link copy. This simple but often overlooked step will help to boost the overall rankings of your site.
Deep-Linking to Boost Rankings for a Particular Page
The above strategy relates to boosting the rankings of all the pages on your site – but what if you have a specific page you want to rank highly for a high-value keyword? This is where deep-linking comes in, and once again article marketing comes into its own.
By linking to a specific page on your site from an article directory, (using the specific keyword you want to target as the text link copy), you can boost the ranking of that page. This is excellent for increasing traffic to a sales page or a content page that forms an important part of your website’s sales funnel.
Generating Traffic to a Sales Site or Online Store
If you have a content site, you may find it easy to generate search engine traffic directly to your site. By contrast, online store owners often don’t have this luxury. If you run an online store which is thin on informative articles (content) it will be next to impossible to generate search engine traffic.
Again, a good article marketing strategy can save the day here.
You can submit search engine optimized articles to high PageRank article directories, which then link to your sales site. These articles will receive search engine traffic, and depending on the quality of the articles, a certain percentage of the readers will click through to your sales site or online store as interested potential customers.
Formulating Your Strategy
Deciding what your end goal is with article marketing will be essential to forming the right strategy and choosing the right web marketing tools. Now that you know what you want to achieve, you can figure out how to get there.
For instance, if you want to generate traffic directly from articles to your site, you will need to focus on:
- Correct optimization of the articles for ranking in search engines
- Articles that draw and encourage a high percentage of your readers to click on your links
If you want to focus on boosting the rankings of an existing content site, having the article itself rank highly is less important as you aren’t aiming for direct traffic from the article. What you want is just the link an article provides.
In this case, you will want to focus on posting a larger number of articles to the top article directories to generate more, higher-PR links.
What we’ve discussed here is a short summary, and of course, both of these main goals can be achieved with a large number of high quality, well-written and well-optimized articles.
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