How To Increase Targeted Website Traffic Using Content Copywriters
Generally the decision to hire a content copywriter comes after long months of frustration with a website that just doesn’t “work.”
Many seasoned online marketers (unlike the first time online business owner) will go out of their way to have a high quality content writer build a new site from scratch. They know that having a pro content copywriter will ensure the content is top notch and consistent.
If you own a portfolio of sites, having good content writers build them for you is an excellent strategy to help you get leverage and grow your income faster.
This article will look more closely at the standard you should expect from a professional content writer. We will also consider the benefits of hiring a professional writer.
Increase Targeted Web Site Traffic
One of the fundamental skills of a good website content writer is the ability to optimize your site to bring in search engine traffic. Search Engine Optimization (SEO) is the lifeblood of many online businesses.
Unskilled website content writers may deliver content which is overstuffed with too many keywords. Although this might look good if you don’t know much about SEO, in reality it will actually hurt your site’s rankings at Google.
Good content copywriters know how to identify good keywords. What more, they know how to use those keywords within each content page to guarantee your site gets the right attention from the search engines in the form of targeted traffic.
Reduce Your Bounce Rate
Most website owners are aware of the role keywords play in making your site come up at the top of the Google search results. A lesser known factor that can influence your rankings is your Bounce Rate. As the term suggests, Bounce Rate is the percentage of your visitors who click straight back to the search results after visiting only your landing page.
This is used to stop low quality, spammy sites from reaching the top of the search engines just by putting keywords in the right place.
If 98% of visitors to a site click back to the search results straight away, Google will assume the content of the site is very low quality. As a result, that site will get pushed down the rankings. Remember, Google only wants to serve up high quality content to its users.
The beauty of this is that Bounce Rate can’t be manipulated by search engine “cheats.” Although it’s a relatively small factor in determining your rankings, it’s one of many that can’t be faked. These small factors add up to where you end up according to Google’s algorithms.
In order to keep your Bounce Rate down and your rankings higher, you need to have high quality content that captivates readers within seconds. What then happens is that your reader is encouraged to stay on your site longer. As a result, they feel your content is worth reading and voila, they click through to other pages.
On top of pleasing the search engines, a lower bounce rate simply means more visitors are sticking around long enough to find out what you can do for them. A skilled content copywriter can achieve these results for you.
Pre-Sell Your Visitors
Pre-selling is a fundamental concept of online business. It’s based on the concept that visitors to a site generally want to be informed, not pitched. Some sites don’t fit this model, but generally speaking most sites should have some friendly, informative content to “warm up” visitors. This increases the trust they have in you before they get led through to the next part of the sales process.
Understanding and applying the difference between writing that sells and writing that pre-sells is one skill that separates the professionals from the amateurs in the content copywriting game.
Content Standards, and Why You Should Avoid Bidding Sites
Outsourcing can be a scary venture for most first time business owners. You’re giving away control of a very important aspect of your website to someone who is not really an employee. In theory you understand that you have a contractual relationship (on paper) but it is still just that.
You need to be careful who you entrust this task too, especially is you’re a solo operator on a small budget. One rookie move for first time business owners when they head over to the freelance exchange websites is to give away their project to the lowest bidder. Many a painful lesson has been learned in this way.
This is not to say that all website content writers on freelance bidding sites are low quality. Make no mistake, there are many talented and qualified people to be found there.
What to look out for on freelance sites
But the downside is that low quality website content writers with extremely poor English and zero experience also inhabit that space.
You run the risk of ending up with poor quality content that you have to waste hours fixing up.
On top of that, there’s the possibility that the person you hire will simply steal articles from the web and sell them to you as original work. The unscrupulous freelance may also sell you articles that have already been sold to another client. Another sly move involves the articles that writer creates for you ending up becoming a Private Label Rights (PLR) package. PLRs on their own are a legitimate way of generating content. It just sucks that the content you paid for as unique to your business gets sold on to dozens of other marketers.
The risks are just not worth the potential savings of using these sites. There are too many horror stories.
So do invest in the services of reputable copywriting companies. That way you know you’re going to get the same consistent high quality, on time, every time, with a satisfaction guarantee.
Copyright © 2010-2012, Premium Online Writing. All rights reserved.