How Much Is The Right Rate For A Freelance Copywriter

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How Much Is the Right Rate For A Freelance Copywriter

Freelance copywriter rates are the first consideration that crosses many business owners’ minds when they decide to outsource a writing project.

You want to know what standard freelance copywriting fees are to avoid getting ripped off. Still, you have to know what you can reasonably expect to pay to get the job done right – after all, you get what you pay for.

This article will look at some of the factors that determine freelance copywriter rates. More important you learn to avoid getting scammed by poor quality writers.

The Cheapest Is Never The Best

First, you need to understand that if you hire the absolute cheapest writer you can find, you might as well be flushing cold hard cash straight down the toilet.

The cheapest copywriters available are cheap for two reasons: they are either new to the market, or they can’t produce results. Paying for good copy is an investment – and investments must produce returns.

Copywriters who make money for their clients can afford to charge higher fees – they make their clients richer, so the clients can afford it.

It’s essential to approach the outsourcing of your copywriting with the potential return on investment in mind. Sure, you can have a cheap writer bang out a sales page in broken English for 50 bucks. But who on Earth buys a product from a sales page written in broken English?

Don’t be cheap. Prices should reflect the quality of the work, and the returns that work brings to you-the client.

What Are Reasonable Copywriter Fees?

Now you know that if you want to avoid wasting your money, you should steer clear of the dirt cheap writers. But what’s a reasonable fee for a good copywriter? The situation is made more complicated by the fact that writers have different methods of charging. The three main methods are per word, per project and per hour.

Copywriter Fee Charging Methods: Per Word, Per Project, Per Hour

Many writers charge per word, as this tends to reflect the amount of work that actually goes into a project. Others will charge a flat rate on a per project basis – this usually reflects extra non-writing work involved in the deal, such as research. And finally, some copywriters charge per hour. Steer clear of this method because pricing should be directly related to the work that goes into a project. It’s too easy for a copywriter charging by the hour to overcharge.

Generally speaking, if you’re paying a copywriter a rate that works out to more than $100 an hour, you might be paying too much – unless the writer’s work produces returns that justify such a rate.

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