Finding and hiring an experienced SEO content writer can make a huge difference to the success of your website. If you don’t know how to do it on your own, hire these writers because are experts when it comes to generating search engine traffic.
Your website content writer with excellent knowledge of SEO (Search Engine Optimization) will have your website getting plenty of targeted visitors for free from the search engines like Google.
But creating compelling web content is about more than just putting keywords in the right place.
Why a SEO Content Writer is Key for Raising Profits
Be honest- if your site doesn’t help you increase profitability, you might as well not have one. Online marketing follows its own set of rules.
With the right marketing content writer, you’ll always be on the right side of those rules. This means you’ll have a much more sales-effective website to show for it.
Good, Bad and Ugly: The Spectrum of SEO Content Writers
There are literally thousands of web content writing services out there but the quantity is misleading. Realistically, most writers don’t have the skills necessary to deliver website copy that works. The quality of your web content provider will make a massive difference to the time people spend on your site. More time spent will improve the overall conversion rate of your website.
Many freelance writers trying to launch web content writing services simply have no idea how to optimize a web page for the search engines.
Four Major Mistakes Bad SEO Content Writers Make
Here are just a handful of the common mistakes made by SEO article writers. They are the ones with out-of-date SEO knowledge techniques that will guarantee your site sinks straight to the bottom of the search results.
- Keyword stuffing
This is a sure sign of an amateur. Previously it was possible to manipulate the search engines by repeating a keyword within the body copy of a page. The search engine boffins have quickly figured this out. Google has altered their algorithms so that pages stuffed with keywords will be penalized for trying to game the system. You’re undoubtedly ranking lower than you could be if your site is currently keyword stuffed. What’s worse, you’re probably losing business as a result.
2. Using general keywords
It is foolish trying to rank in the top 10 at Google for a general keyword such as ‘flights’. General keywords tend to bring in less laser-targeted traffic than keyword phrases. A good SEO campaign is based around plenty of high demand, related keyword phrases. More importantly, these phrases should imply the searcher intends to spend some money, like ‘buy flights to Brazil.’
3. Using too many different keywords
Even worse than sites targeting general keywords are sites targeting about a hundred general keywords for every page. This shotgun approach is bad for business! Good SEO content writers know every web page should be built around one main, specific keyword.
4. Not separating keywords with commas in the Keyword Tag
This is another rookie mistake; search engines use commas to separate the different keyword phrases in your page’s Keyword Tag. Search engine spiders will read a string of words unbroken by commas as one long phrase. The Keyword Tag is still important in terms of its relevance to the rest of the page.
The Secrets Good SEO Writers Know
These are what good SEO writers are good at; they know:
- the difference between targeted, winnable keywords and keywords which are too general
- exactly how many times to repeat the keyword on the page
- all the crucial places the keyword needs to appear on the page
- when and how often to use bold text and headlines to help your rankings
- how to write page titles that increase your click-throughs from the search results pages
There are other factors involved in getting the words right for readers and for search engines. In summary, SEO writing is both an art and a science.
And there are also many off-page criteria that will affect your search engine rankings and traffic. For example, the number and quality of links coming to your site. But we’ll save that discussion for another day.
In a nutshell, the foundation all search engine optimization is built on getting the on-page SEO writing factors right first.
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