How To Drive Traffic & Monetize Your Internet Business
There are Internet business models that work, and ones that don’t. So making the right choices early when you plan your business will increase your probability of owing a successful business.
There are two main factors that work for online business systems:
- where your website visitors will come from, (traffic sources) and
- how you’ll make money from those visitors (your monetization model)
Internet Business Models-Part 1: Traffic Sources
As you know, there are many different ways to generate traffic to your business website. However, only a few are really effective in the long term. Here are three marketing ideas for small business that’ll help drive traffic to your site. We will also discuss the relative advantages and disadvantages of each model.
PPC Driven Traffic
PPC or Pay Per Click are the ads that appear on advertising networks like Google and Yahoo.
With this online business model, you pay for each click to your website. It is based on how expensive relevant keyword phrases are. This price is determined by your competition bidding on the same keywords. In short, the more competitive the keywords, the higher the cost.
PPC can help you start getting targeted traffic straight away. It’s an Internet business plan which can be launched quickly.
The downside is that it is also harder to make a profit. Our main concern is that you could spend a lot of money on clicks that don’t turn into buying customers. It is very likely you will end up losing money. This makes it a risky traffic-driving method for beginners in the online business world.
Organic Search Driven Traffic
Organic Search refers to the non-paid search results on the search engines. While it takes more time and effort, with the right keyword search strategy you will get the good rankings you need to drive search traffic.
This is achieved by having high quality, unique, keyword-focused content on your website. This is the secret sauce to getting lots of search engine traffic, so patience grasshopper.
What’s the major benefit?
Once you get consistent search rankings, the traffic is totally free. It’s incredibly easy to make a profit when you get plenty of search engine traffic. This is because you don’t have to spend money acquiring new customers.
Using the organic search driven model is the recommended traffic generation method to ensure long-term success with a business website. It will help you get the most traffic for the least amount of money expended. You don’t have to be Einstein to work out that with lower costs it means better profitability and cashflow for your business.
Social Media Driven Traffic
Social media is a good method for internet business owners to generate traffic. But relying on social media not recommended if you are looking to build your entire Internet business model around this one traffic source. Many people have found out the hard way that they are at the mercy of the social media platforms and their policies.
A Word of Caution
Sites like Facebook and Twitter are better for relationship-building than for finding new site visitors. They don’t produce the same traffic volume as search engines.
For example, when someone is searching on Google, they’re looking for the solution to a problem. So make it your business that your products or services provide the solution they are seeking.
In comparison, someone surfing the net via Facebook is checking you out. This group is less likely to be in the buying mode than the “Googlers”.
Internet Business Models-Part 2: Eight Monetization Methods
Once you know how to get qualified, targeted traffic to your website, you’re half way there.
Now all you need is to figure out how you’re actually going to make money for the final half of your Internet business model.
Let’s look at eight Internet business models that work for small online business owners.
You are selling other people’s goods and services for a commission. It’s relatively easy to get started as an affiliate marketer. The good news is that you don’t need to develop your own product or service for sale. This is a very popular Internet business model for home businesses but the downside is that your profit is a small percentage of each sale. The better news is that you can make up to 75% with other affiliate models such as Clickbank, so cheer up.
Money is made purely by letting people advertise on your site. You don’t have to sell a product as your website functions an advertising billboard selling ad space. This is a pretty cool and easy way to make money, but remember you need to have a lot of traffic to get decent earnings. The Google Adsense model lets you show Google Ad Network Pay Per Click ads. You earn a percentage on each click. The secret is to provide really high quality content to your visitors. It is worth the time and money to consistently post relevant articles to your website.
Here you are selling a physical product via your website. The challenge is sourcing or developing a product to sell. another downside is that you are responsible for organizing shipping and handling invoices. The upside is that this model is very profitable when selling the right type of hard goods.
Software or E-Goods:
These are usually electronic goods that are purchased immediately downloaded straight from your website. This could be software or an information product like an Ebook. This model has a couple of upsides: i) you do not incur physical shipping costs and ii) the cost of producing an extra unit is low thus making your profit margin pretty high.
The monetization model works by offering a service, either globally or locally. You are offering a service-based business via your website. Each client can be worth a lot of money with this method. However, it is dependent on the service you offer. You also do need to have good sales skills to get clients. This requires your time to deliver the service. Note that your earnings will be limited by the hours you can give to your clients. A solution is to hire and manage staff which may or may not appeal to you but nevertheless, you can leverage your efforts very quickly.
These can be difficult to establish if you’re new to online business. However, a membership site also offers one of the best low-maintenance monetization methods for online businesses. Instead of selling an ebook once for $20, you can sell a membership where the client is billed $20 monthly for 12 months. So it is the same effort to make one sale, but 12 times the earnings. Creating membership sites is definitely worth the effort.
Brokering websites or domains:
It is the business of buying and selling web businesses or domains on the behalf of others. In turn you earn a commission for each transaction. This is not recommended for beginners as it is high risk but lucrative. You have to be confident you can sell any domain name or website you buy.
This covers sites like Craigslist and Ebay. These can be huge money-makers, but you need to either have an original or high demand idea. It is a high risk model and you must be prepared to spend a lot and time of money competing against the big kids in the market.
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