How To Create Internet Ready Copywriting That Converts
Most freelance writers don’t know how to create Internet ready copywriting. When we talk about internet ready, it is copy which you can plug straight into your website or blog that is completely optimized for the best possible rankings targeted for your keywords.
Many copywriters are very good at what they do, creating copy that inspires emotion in readers and leads them to take action. But copy writing for the web must hit another equally important target ie it should also be generating search engine traffic.
Use this short checklist to determine if what your copywriter writes fits the web.
Internet Ready Copywriting Checklist
- Is the writing based around one main keyword or keyword phrase? – Good copy which is also optimized for performance at the search engines should be carefully crafted around a single main keyword or keyword phrase. This is the keyword phrase the page will rank well for. It should be as relevant as possible to the product, service or company the copy promotes.
- Is the keyword in the Keyword Tag for the page? – There must be consistency and relevance between your Keyword Tag and the rest of your copy. (If you don’t know what an HTML Tag is – just ask your website programmer).
- Does that keyword appear in the Title Tag in for the web page? – The Title Tag is still an important factor for search engine rankings according to Google. Leaving the main keyword out of this part of the web page copy will hurt your rankings. Also, this is the first part of your copy a user will see in the search results. It needs to be compelling and grab attention.
- How many times is that exact keyword repeated throughout the copy? – How many times your keyword should appear on the page is a matter of balance. Too little, and the search engines won’t know what the page is about – too much and they will think the page is spam. A good search engine copywriter knows the right keyword density to use for the best results. Usually it’s no more than 3% of the total copy.
- Does the keyword appear in a Headline Tag, preferably at the top of the page? – Headlines help point out to the search engines which words in your copy are most relevant and important.
- Does the keyword appear in the Description Tag? – This helps the search engines determine the topic of a web page.
- Does the keyword appear in a text link on the page? – Including your keyword phrase in the text of one or two links on the page is good practice. But keyword appearing in more than two links can look like spam to the search engines.
If you’re paying for copywriting for the web that doesn’t meet these criteria, your search engine traffic will be much lower than what you could possibly generate.
Just by fixing up these issues and making sure all future copywriting adheres to these basics, you should start to see an increase in traffic and business in a short period of time.
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