What Makes For a Great Content Writer To Increase Sales

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What Makes For A Great Content Writer To Increase Sales

Most online businesses are hungry for search engine traffic, and are willing to hire website content providers in order to get it.

Content drives traffic – but where’s the best place to get it? What are the best approaches to web content marketing? There are lots of apparently cheap shortcuts and quick fixes when it comes to content driven websites. In truth, none of them will get you anything like the results a high quality content site can create.

There is simply no substitute for a high quality content driven site when it comes to generating search engine traffic. So if you want to outsource, you need to use high quality website content writing services. Let’s take a look at why this is.

Let’s Start with the Ugly

We’ll start with the really terrible methods of building a content driven website. Probably the worst method possible for creating website content is buying Private Label Rights (PLR) articles and putting them through an article spinner.

Let’s start by saying that for PLR content, it definitely has a place in Internet marketing. Just do not use this method to build the majority of your website, and certainly not combined with an article spinner.

The rationale is that the article spinner will change the wording enough so that they won’t appear to be duplicate content,. The flawed thinking is that search engines won’t penalize you as a result. It is no secret that Google doesn’t like seeing the same content on different sites.

Nice idea, in theory. The problem is that article spinner programmers haven’t quite mastered artificial intelligence yet. As a result, the “original articles” they generate tend to be total gibberish.

So not exactly the stuff that inspires website visitors to become customers, or even click on ads. The only thing your visitors will be doing- if you get any visitors – is bouncing off your landing page in a hurry. Google notes that and will demote your website down the rankings.

The other problem with PLR articles is that the creators often don’t bother limiting the number of copies they sell. Now even if you re-write the content so it looks original to the search engines, it may sound pretty much the same as a hundred other websites whose owners bought the same PRL pack as you.

To make PLR packs work, you have to edit them to give them your own voice – but even then, they are better for article marketing rather than your own website content.

Now, let’s move on to the real human website content providers who offer website content writing services for dirt cheap prices. I mean like $1 for a 500 word article. Again, this seems tempting to the uninitiated web marketer.

The problem here? 99% of the time, it will be a writer for whom English is a second language. Moreover the article won’t make any more sense than the gibberish that comes of of an automated article spinner. So by the time you edit out all the mistakes, you might as well have just written a content page yourself.

The bottom line?

You won’t get a true web content specialist with a deep knowledge of web content marketing at those prices.

No such thing as a free lunch

Now for a word on “free” website content providers. The same rules apply here as with PLR – you never know how many other people might be using the same free article. In fact, your content is going to sound like everyone else’s. Again sadly you’re going to have to edit it just to avoid being penalized by Google for duplicate content.

The problem is even bigger with free content, because if the content is any good, hundreds of other marketers may already be using it.

Now for the Bad News

Perhaps a better idea is to get on one of the freelance exchange websites and find a cheap, middle-of-the-road type web site content provider. The problem here is that average writers produce average results. You guessed it-you end up with an average content driven website making average money – or worse, no money.

With website content providers, most of the time you get what you pay for. In worst case scenarios, you risks getting ripped off by a shady writer from an exchange site.

Think of it this way: If a web content marketing writer is offering incredibly cheap rates, there must be a financially sensible reason for it. If the rates being offered by a writer in a developed country only work out to about $5 an hour, you’d wonder, won’t you? Hell, you may want to ask why the writer isn’t just working at McDonald’s instead? Now that would be a pay rise. The reasons writers offer such low rates are generally one of the following reasons:

  • The writer lives in a country where living costs are very low. The issue here is that these writers tend to speak English as a second or third language, meaning the quality is rarely going to be top-notch.
  • The writer is planning to scam you. This could be by taking the money and never delivering work, by stealing content from other sites and selling it to you, or by reselling your content to other site owners after you’ve paid for it.
  • The writer is churning out the articles so rapidly that there’s simply no way they can be of good quality and original

And Finally – The Good and Great

It makes the whole world of outsourced website content writing services sound fairly gloomy, doesn’t it?


There are great content writers to provide reliable, consistent, high quality writing services to website owners, from website content specialists, whenever they need it.

So What Makes For A Great Content From A Great Writer?

Some pointers below:

  • Content is written by a native English speaker with a college degree and a background in web writing or online marketing
  • Articles are thoroughly researched from multiple sources so that it is unique for both search engines and site visitors
  • Information is fully optimized in accordance with the latest SEO techniques to ensure high rankings at the search engines for the important keywords
  • The writer guarantees the content is yours and yours alone once you make payment

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