SEO is a complex and ever-evolving field, so it’s important to keep up with the latest changes. That is where SEO online tools come in. As with any field or topic, good tools can help you stay on top of the game and learn more about SEO, whether you’re just getting started or want to improve your skills.
The best online tools for SEO are generally those which can help you to identify and fix the most common errors. They also allow you to monitor your site’s rankings, keywords and traffic over time. These should be a part of every website owner’s arsenal, but before we get into which ones are the best there is one very important caveat: not all online tools work on every platform.
If you have a WordPress blog then both Google Search Console and Yoast SEO will do the job nicely, but if you use Shopify or Squarespace to build your site then these won’t be as useful as they need an entirely different plugin. So make sure you know what type of software your hosting company uses before blindly picking any old tool.
Yoast is a premium SEO plugin for WordPress which will allow you to optimize your posts with the correct meta descriptions, keywords and social media tags. This allows potential visitors to your website to quickly scan through the information about your page, increasing the likelihood they’ll spend more time on it. It also provides analytics reports so you can see how successful you’ve been in attracting organic traffic – invaluable if you’re paying for advertising elsewhere.
Google Seach Console
Google Search Console is a good SEO tool because it allows you to monitor what happens on your site after the changes you make. You can also use it to check on your rankings and keyword positions over different times of the year. This is a great way to spot any seasonal changes and adjust your SEO strategy accordingly.
So those are two of the most popular SEO tools, but there are many more which can be just as useful. Here is a shortlist of some of the best:
SEMrush is one of the most popular SEO tools around, and for good reason. It provides detailed information on competitor websites, including their organic and paid search traffic, as well as the keywords they are targeting. This can be incredibly useful in figuring out what works well for them and adapting your strategy accordingly.
This tool offers a wide range of features, including website audits, backlink analysis, keyword research and competitor tracking. It’s also great for link building campaigns.
Red Bear allows you to optimize your Google Adwords campaign according to their search volume and cost per click (CPC). This means you’ll never have to pay for traffic again.
Use Buzzsumo to see who is sharing any piece of content which you or one of your competitors has written. This provides an invaluable insight into your target audience and how you can best engage with them through your SEO efforts.
Raven Tools for scheduling out all of the work that needs to be done on your website in different areas, such as social media and content marketing. It also allows you to monitor traffic sources and find new keywords to focus on.
The great advantage of KWFinder is its ease of use. It’s a very simple SEO analysis tool, but in terms of what you can do with it there are few limitations. It’s perfect for small business owners who don’t have a lot of time to spare.
A great advantage of this tool is that it gives you plenty of graphs and statistics that are easy to sort through. You can get a general idea of what your best performing keywords are in terms of clicks, impressions, CTR %, average position, etc. It’s also very easy to create new projects for each website you want to analyze.
If you’re looking for a free online SEO tool then you’ll probably end up using Google Search Console, but if you’re willing to pay then the likes of Yoast and Raven are also great options. This is because they help you monitor your site’s performance even after you’ve launched it, providing extra insight into how different users are interacting with your content.